First ScreenX Theaters to Open in New York, Atlanta and San Francisco at Regal Locations on September 6
Panoramic 270-Degree Cinematic Format to Debut with Warner Bros. Pictures’
Horror Film The Nun
LOS ANGELES - September, 2018 -- CJ 4DPLEX and Regal announced today that the latest ScreenX locations in the U.S. will open in New York City, Atlanta and San Francisco on Thursday, September 6. The launch will mark the first theatres in each of these cities to feature ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium. With these openings, ScreenX is to expand its domestic presence to eight locations.
The new ScreenX installations will be located in Regal Union Square Stadium 14 in New York City, Regal Atlantic Station Stadium 16 IMAX in Atlanta, and RPX & VIP Regal Hacienda Crossings Stadium 20 & IMAX in San Francisco. All three theatres are part of thepreviously announced major expansion plan with the Cineworld Group and its subsidiaries, which include Regal, to bring 100 ScreenX screens locations to the U.S. and Europe in the coming years.
The latest ScreenX openings bring the total global footprint to 155. Worldwide the number of ScreenX theaters has increased exponentially, with auditoriums opening in Western Europe for the first time and with additional locations to launch across China, Japan, Korea, Southeast Asia, France, Turkey and the Middle East by the end of 2018 – marking 40-plus percent growth compared to the end of 2017. By the end of 2018, the number of ScreenX screens is set to be over 200.
“We have seen a great expansion of our 4DX cinema technology, and are beyond thrilled to see ScreenX following in its path. Cineworld and Regal have been excellent partners that have shown us great support and understand our vision to push the limits of what is possible inside of a movie theatre auditorium. It is an exciting time as we launch three simultaneous openings with the first Hollywood horror film to be screened in the format. It will be quite a visceral, stunning experience,” said Brandon Choi, CEO of CJ 4DPLEX Americas.
“After the successful ScreenX opening at the Irvine Spectrum Center, we are excited about the opportunity to bring more ScreenX theaters to an increasing number of audience members,” said Ken Thewes, CMO at Regal. “We’re always looking for new ways to engage audiences and CJ 4DPLEX offers a new level of excitement for film-goers to experience in an incredible immersive new way.”
Audience members will be able to experience Warner Bros. Pictures and New Line Cinema’s The Nun, a terrifying tale of a Romanian cloister and the demons that haunt it, expanded onto a three-panel screen, bringing a more immersive experience during some of the film’s key scenes. The gothic, atmospheric world of The Nun will be enhanced by the side walls of the auditorium, encompassing the audience with extended imagery, adding an additional layer of fear and mood. The release of The Nun in ScreenX is part of a larger agreement with Warner Bros. to release several films in the immersive format, following the previously released The Meg and Rampage, and including the much-anticipated Aquaman and Shazam! This marks the first Hollywood horror film to be released in the ScreenX format.
ScreenX is the world’s first multi-projection theatre technology designed to enhance the moviegoing experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls.