ScreenX Continues to Expand Globally with Addition of New Locations and Hollywood Movie Releases
Hong Kong and HOLLYWOOD, Calf., Dec. 13, 2017 /PRNewswire/ -- ScreenX, the world's first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, reported today the company's successful 2017 - from strong attendance results to a number of key milestones. The company plans to continue its global expansion in the coming year.
Since making its CinemaCon debut in 2015, ScreenX has successfully screened feature films, from action and adventure to horror and animation, while quickly growing its footprint. In 2017, ScreenX broadened its global market share, adding new locations and expanding into new markets. ScreenX has more than doubled its number of worldwide locations to 128 screens as of December 2017.
Also in 2017, 10 titles were screened in ScreenX - more than double the number from 2015 - including the first time tent-pole films from the major Hollywood studios were released in the premium format: The Great Wall (Universal Pictures International), King Arthur: The Legend of the Sword (Warner Bros. Pictures), Pirates of the Caribbean: Dead Men Tell No Tales (Walt Disney Studios), and Kingsman: The Golden Circle (20th Century Fox).
Tom Molter, EVP, International Distribution at Warner Bros. Pictures, remarked, "We are always looking for new ways to engage audiences, and projecting films in 270-degrees and on three walls in the theatre is a great way to add a new level of excitement to upcoming releases."
Andrew Cripps, 20th Century Fox, President of International Distribution said, "We are delighted with the recent success of Kingsman: The Golden Circle in ScreenX, and we look forward to showcasing more titles in the innovative format in the years to come."
Among the highlights for those Hollywood titles was Kingsman: The Golden Circle, which recorded an average 48.5% occupancy rate during its opening week.
The successful attendance rates have also led many partners and members of the press to publicly praise the format and the overall experience it provides film viewers. This includes Pirates of the Caribbean: Dead Men Tell No Tales producer Jerry Bruckheimer who called ScreenX a "completely different and immersive experience" and Kingsman: The Golden Circle actor Taron Egerton who said it allows you to "Feel the excitement and immersiveness of the cinema."
"This year, we made significant progress with Hollywood studios that led to an exciting lineup as well as global expansion opportunities. Moving forward, we will accelerate the pace of our growth to increase our reach around the world, as well as expand our film lineup even further," said Byung Hwan Choi, CEO of CJ 4DPLEX.
In 2018, ScreenX is expecting more Hollywood blockbuster title release from the major studios as well as new site openings worldwide, including passing the 250 screen milestone. In addition to an expanded slate of Hollywood films, ScreenX enabled theatres will showcase more titles around the world in the coming year.