Leading 4D company CJ 4DPLEX is launching “4DX with ScreenX” as the next phase of immersive cinema. A combination of the growing 4DX and ScreenX cinema formats, the new concept will be showcased in the U.S. for the first time at CinemaCon, taking place April 23-26 in Las Vegas.
Currently being sneak previewed at one theatre in South Korea, 4DX with ScreenX utilizes the motion chair and environmental effects of 4DX and the 270-degree, multi-projection panoramic visuals of ScreenX. A video of the auditorium in South Korea can be found here.
Making its seventhconsecutive appearance at CinemaCon, the company will bring three "4DX VR" virtual reality-enabled units to the trade show for the first time—4DX VR Interactive Racing, 4DX VR Sports Board Type and 4DX VR Disk—and also introduce the concept of “4DX VR Cinema.” All will be showcased in Roman Ballroom II at Caesars Palace.
“With box-office challenges and the rise of home entertainment options and new streaming services causing enormous strain on the movie industry, innovation is more important than ever, which is why it is at the core of everything we do,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “4DX and ScreenX technologies have been rapidly reshaping the industry standard and laying the groundwork for a bright future for exhibition around the world, providing exhibitors with new revenue opportunities and giving moviegoers a highly engaging, premium and unforgettable experience that inspires them to continue to come back to the theatre.”
4DX utilizes motion chairs that move in perfect synchronicity with the movie being shown onscreen. The immersive theatre technology, launched by CJ 4DPLEX in 2009, uses effects to simulate wind, water, light, fog, scents and more.
4DX is available today in 10 U.S. locations, with dozens of new screens confirmed to be coming to the country in the near future. 4DX currently reaches 492 locations worldwide. The format finished 2017 with a 37% year-over-year increase.
The panoramic ScreenX format has been installed in more than 140 auditoriums around the world, including three in the U.S., with more to come this year.
4DX VR Cinema implements VR-exclusive feature films, short films, promotional movie trailers, games and other entertainment content at 4DX theatre auditoriums. VR will finally be installed in movie theatres, with head-mounted device (HMD) packages available as an add-on option for any 4DX auditorium. This will allow exhibitors increased business opportunities beyond feature films.
The new 4DX VR Interactive Racing, VR Sports (Board Type) and 4DX VR Disk units are being offered to exhibitors as a “Lobby Entertainment All-In-One Package.” 4DX VR Interactive Racing allows up to four players to race against the clock and each other. 4DX VR Sports—Board Type provides a snowboarding simulation, and 4DX VR Disk allows people to explore 360 degrees of virtual reality without having to place their feet on the floor, and rotates horizontally to give the feeling of actually being in a particular environment and able to move around freely.