ScreenX to expand U.S. footprint tenfold with CineWorld deal
In a major expansion for the immersive cinema format, Cineworld Group has pacted with CJ 4DPLEX to open 100 more ScreenX locations across its global movie theater chain, including Regal Cinemas in the United States.
Currently there are 142 ScreenX auditoriums worldwide — this deal boosts the format’s footprint by more than 70 percent. The multi-projection systems will be installed in 10 countries, including the U.S., United Kingdom, Israel, and seven other European countries.
Only three ScreenX locations are currently in the U.S. — two in Los Angeles and one in Las Vegas. Adeal with B&B Theatresannounced at CinemaCon will more than double that count to seven.
But with around 70 of the Cineworld ScreenX installations going into Regal theaters in the U.S., the deal will increase the format’s availability stateside by about tenfold.
Created in 2012, ScreenX deploys additional projectors to project supplemental images onto the side walls of a movie theater auditorium. The result is a viewing experience that extends beyond moviegoers’ peripheral vision, virtually surrounding them with picture.
ScreenX’s parent company CJ 4DPLEX also recently pacted with Cineworld toopen 145 4DX theatersacross the U.S. and Europe.
"Our relationship with CJ 4DPLEX goes beyond accelerating the installation of new 4DX and ScreenX locations around the world, to a shared vision of the future of immersive cinema," said Cineworld CEOMooky Greidingerin astatement. "We are committed to maintaining a premium moviegoing environment at all of our locations in all regions, and the adoption of the most innovative cinema technologies is key to bringing our customers the best experience possible."
"We are proud to build on this partnership and very excited to bring a record number of major studio releases to a growing number of ScreenX locations," added CJ 4DPLEX CEOByung Hwan Choi.